AETOSWire looking to reach more people in road safety campaign

AETOSWire, the news distribution unit of NSG in the MENA region and RoadSafetyUAE launched an initiative to encourage drivers to change their unsafe driving habits starting this Ramadan

Road SafetyThe road safety campaign was launched with the hashtag #HappyNotHastyRamadan. (Image source: Marco Verch/Flickr)

A statement from AETOSWire said that the campaign focussed on time management and self-control while fasting to prevent accidents. 

The campaign was launched using #HappyNotHastyRamadan and is looking to reach out to more people in the third week of Ramadan.

“Statistics show that 45 per cent of UAE motorists speed out of habit. Based on the 2017 research by i-Insured, Ramadan claims or accidents were highest in middle-aged male drivers (40 years old and above) taking 31 per cent of the total count.  The older we get, the harder it is to break out of a long-standing habit so it is one of the main focus of the campaign,” Thomas Edelmann, RoadSafetyUAE founder and managing director, said.

“There are a lot of bad habits that drivers may consider as negligible such as using a cellphone while driving, not wearing a seatbelt, not checking for blind spots, not using turn signals, cutting off lines, accelerating through yellow lights, etc. that in fact become the major cause of accidents,” CEO of NSG, AETOSWire, and Esmaa News, Tony AbiHanna, said.

“Take the time to observe your driving habits and see what needs to be changed. Take the first step this Ramadan to be a better and responsible driver. It can really save lives especially your own,” AbiHanna, said.

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